What a year for FISHLABS! All of our mobile games were showered with awards. German and international online magazines gave top marks by the score to Powerboat Challenge™, Rally Master Pro™, Gladiator – The Mobile Game, and Snowboard Hero™. As a result, FISHLABS led the international charts for the best mobile games in 2008. Not bad for a small company with just 30 employees. Naturally, we were tremendously pleased with all of this recognition and are very proud of it.

Unfortunately, none of this guarantees that high quality and innovation will earn back the expenses of the costly production of such mobile games on the open market, to say nothing of making a profit – the purpose of every professional company. There are a number of diverse reasons for this:

• Even high-quality mobile games are offered at a relatively low price
• Mobile network operators keep at least 50 % of the revenue
• Distributors help themselves to up to 25 % of the end-user price for the more or less simple task of passing on the mobile game
• Mobile games are marketed like ring tones – the name of a mobile game is the only distinguishing feature, the customer only learns about quality and innovation after the purchase
• There is no effective copy protection for mobile games. They are downloaded illegally over the Internet in huge numbers – there are roughly ten times as many illegal downloads of our mobile games as legal (and that is just those that we are aware of)

All of this would not be so serious if these problems had not been known for years. Unfortunately, almost nothing has changed in this regard, and we do not expect there to be fundamental changes in the market for mobile games in the future. Mind you, by this we only mean the market for mobile games which are sold by network operators and Internet portals.

New sales channels for mobile games

In 2009, FISHLABS will rigorously pursue other methods. Above all, we will, for the time being, not develop any new Java mobile games for sale via network operators and Internet portals.

With the long-awaited sequel to our best-known mobile game, the space shooter and trade simulator Galaxy on Fire™, we will rely entirely on the new marketing concept which we successfully introduced with Rally Master Pro™: Galaxy on Fire™ 2 will be available for free download directly from our website and a few selected partners. Anyone who wants to can download the game to their PC to save the mobile transmission costs. In any case, Galaxy on Fire™ 2 can be played for a few hours (!) absolutely free. Only in the later course of the game must the game be unlocked for 100,000 myFISHLABS credits. In western countries, the purchase of a myFISHLABS Credits Gold Package for 5.97 Euros is enough for this. We have also taken great care that myFISHLABS Credits are priced lower in emerging markets in accordance with their purchasing power and that the most important payment systems of each country are available. 

Copy protection for mobile games with extra benefits

In order to adequately protect Galaxy on Fire™ 2 against piracy after the free playing period, the mobile game uses an online connection to our OCEAN™ server to check whether the individual player is authorised to use the paid premium area of Galaxy on Fire™ 2. This check occurs only once per game session and the one-time 10 KB data transfer is minimal, in order to keep the cost to the player as low as possible. The game security data are kept in the phone’s memory until the game is ended. Thus, Galaxy on Fire™ 2 will even work in the underground, so long as there has been a brief connection to the OCEAN™ server beforehand.

Of course, honest users consider copy protection to be an imposition. Why should honest buyers have to accept difficulties or even extra costs for a product they have paid for in full? The answer is simple: because this product and other like it in the future will not exist if it is too easy to obtain a free (illegal) version and the manufacturer cannot make a profit from their product.

But our copy protection also has its good side: above all, download fees do not apply. Depending on the mobile phone contract, that could be up to 15 Euros for a large mobile game like Galaxy on Fire™ 2. Furthermore, we offer up to two cross upgrades. Thus, players can start playing Galaxy on Fire™ 2 on one mobile and keep playing even after changing to another model from a different manufacturer (!) for the second time. The saved games are stored on the OCEAN™ server with every authorisation and loaded as needed. Even without changing mobiles, this is a useful function, for example when your mobile receives a firmware update. And at the same time, all premium players are entered in the international high scores table.

We can’t wait to see how Galaxy on Fire™ 2 and the new sales concept are received in the market. Even if data flat rates have not yet been widely established and we will probably lose some users in the short-term, online connectivity in mobile games is the future and FISHLABS is always one of the leaders!

With that in mind, game on and a successful 2009!

The Games Convention is just around the corner, and our preparations are in high gear. This time, we will have three booths: you will find our promotion van right inside the entrance in the large glass hall, where our mobile games can be downloaded free to your phone via Bluetooth. Our promotion girls will then show you the way to our main booth G20 in Hall 5.

Sony Ericsson W760i Walkman mobile phone drawing

At our generous booth in Hall 5, you can not only get a first-hand impression of our upcoming games, we will be giving away a super-cool Sony Ericsson W760i Walkman mobile phone every 2 hours. In addition, we will be holding drawings for FISHLABS games packs, each with 5 full versions. That way, you can start playing right away. You should probably just relax on one of the many cube seats at our booth, because our games won’t let go of you so quickly.

First FISHLABS mobile game on Symbian with OpenGL ES

Our business partners will always be able to reach us at the GameCity Hamburg booth F11 in the Business Centre in Hall 2. There we will demonstrate another ‘world premiere’: Powerboat Challenge™ on the Symbian platform with full OpenGL ES hardware rendering. Even with four boats at once, full-throttle graphics, and all of the light, reflection, and water effects switched on, the native game runs at maximum visibility at an unbelievable 30 frames per second in full resolution and landscape format. That is mobile console gaming at its best!

Galaxy on Fire™ 2 gameplay video ready to go

Along with our current mobile games Powerboat Challenge™ and Rally Master Pro™, we will also be showing the release candidate for Gladiator and the first playable version of Galaxy on Fire™ 2, which you have been eagerly awaiting. For those of you who may not be able to travel to the GC, we have put together the very first gameplay video for Galaxy on Fire™ 2.

Of course, this video does not represent the final version of the game. Above all, we still have not fully implemented the head-up display and so we have left it out here. But you can already see what direction the gameplay is going: for example, you are no longer tied to one station, but can fly directly to nearby planets and their stations and move freely between star systems using jump gates.

You can also get an eyeful of the new graphics quality in the sequel in this video – and that even though these are not even the final graphics! You can expect not only gaming highlights, but also visuals that may be unique in the field of mobile games!

Take a close look, and you will discover even more gameplay features: for example, the option of taking control of the turrets yourself. Very handy when you are attacked from behind  or when flying past larger battleships, if you want to take out their guns with targeted fire. Or the new special weapons, such as EMP bursts, which incapacitate your opponents for a brief moment, so you can finish them off. And the nukes are nothing to sneeze at – they’re a real blast! Especially if you have to destroy a real monster ship or too many enemies are after you all at once.

FISHLABS on GCDC Mobile Games Panels

FISHLABS will not only be in the exhibition area of the Games Convention, but will also be taking part in three mobile games panels on Monday during the GCDC:

The State of the European Mobile Games Industry

Abstract: The European mobile games industry has developed its own quality and style that is unique in the world. Europe is also the home of Nokia, Gameloft and high profile international developers such as Ideaworks3D, Fishlabs and Digital Legends. Many European studios (Elkware, Iomo, Haiku, Sumea, etc.) have been bought by Japanese and American studios in the recent past and this is a trend that is likely to continue in the coming years.

Enough reasons to ask ourselves: can we grow the mobile entertainment business ourselves? Can we do our own research and development? How about Financing? Can we improve the European market commercially? Any best practices in the games or media industry?

On or Off Deck: Is there a future for mobile games distribution without the operators?

Abstract: 2008 started with the launch of NGage, the announcement of the Iphone SDK and Google’s Android program. Big companies seem to discover the potential of mobile game distribution, a potential that was already discovered by Jamba, Zed, Buongiorno and Sony Ericsson with Fun and Download. C4M sees a future in the Japanese distribution model based on free games, others are experimenting with distribution via e-mail, virtual item buying and in-game advertising.

This panel of experts will give you an insight in the present and the future of off deck distribution strategies.

Multi Platform Publishing Strategies

Abstract: To be announced.

The cat is out of the bag: our latest racing game is called Rally Master Pro™, and the name says it all! This is no mobile game for beginners, and it may set new standards in the field of mobile Java games. Many of you already know that we created quite a sensation in 2005 with V-Rally™ 3D. Some time has passed since then, and we have been itching to raise the racing game bar again for quite a while.

While the trend in consoles and PCs seems to be away from hardcore and towards casual, we have been moving in the opposite direction with our mobile games. Mobile phones are becoming more and more high performance and we want to exploit that to bring a real console feeling to the mobile phone:

2D cardboard cut-outs on the mobile phone are yesterday’s news

For a rally game, that naturally means real 3D graphics without fake backgrounds that simply scroll from left to right like a backdrop – those days are finally over. The scope has to be right, even if we are still faced with the narrow limits of approximately 1 MB file size for 3D mobile games. However, we wanted to have a lot of especially varied tracks, without having to have some courses simply driven backwards (a really pathetic way to increase the number of tracks). So, we have developed a module concept that allows us to realise 27 (!) different tracks. That may be unique for a mobile Java game to date.

It also bothered us that, up to now, it was only possible to drive left, right, and straight ahead in mobile racing games. With V-Rally™ 3D and Burning Tires™, we have already shown that it is also possible to go uphill and down. In a real rally, extreme differences in elevation sometimes have to be overcome and drivers must send their rockets twisting up the switchbacks. For that, we had to specially develop a terrain editor which also allows modules on different levels. In addition, the modules themselves had to be provided with the appropriate transitions and ultimately they had to be taken into account in the physics, as well.

Graphics aren’t everything – the physics have to rock, too!

Especially in a rally game, the primary focus is on the driving experience, and consistent 3D physics are indispensable. They must provide credible driving behaviour depending on the nature of the track, weather conditions, and the state of the vehicle. Ease up on the gas before a curve, tap the brakes, and then put the pedal to the metal and counter-steer to drift smoothly through the curve. That is rally driving! And pseudo-2.5D physics  that only simulate the lift-off of a vehicle jumping  a hilltop – yawn – are simply not acceptable. When you take off, there should be a sinking feeling in the pit of your stomach, and when you land, you should think, ‘Ouch – the chassis just bottomed out!’

Weather is a physical phenomenon – not a graphics effect

And if there is going to be weather, then it should not be a few particles flickering in front of the camera from top to bottom, but should really come down in 3D space and, of course, have an effect on traction, in other words, significantly influence the driving behaviour. And while we’re talking about traction, it should also vary with the track composition. Driving should be completely different on asphalt than on gravel or even snow. Of course, a road is not always made the same way and the surface can change now and then. Most especially on the edge. Have you ever caught a soft shoulder with a wheel? That really pulls at the steering. And that is exactly what happens in Rally Master Pro™!

3D damage model: rally cars are not indestructible – not even in a mobile Java game!

It’s funny how, in almost every mobile Java game, the colourful little car cheerfully bounces off of everything and nothing happens, apart from slowing down.  Oh, right, mobile games are only for ‘casual players’. None of that! In Rally Master Pro™, if you go crashing into the embankment, you not only receive a time penalty, something also gets broken. That’s not just a single time penalty, your car is also slower after the crash. And you can see that on your precious car! Rally Master Pro™ offers the worldwide premier of a 3D damage model in the field of mobile Java games.

Rallies spectacularly displayed on the phone with TV cameras

But that is not the only worldwide first for mobile Java games that we have implemented in Rally Master Pro™. The interactive replay for forward and reverse replay and dynamic switching between TV and vehicle cameras are just as unique. Sure, we already had dynamic TV cameras in Powerboat Challenge™ (2008), Burning Tires™ (2006), V-Rally 3D (2005), and even Motoraver™ (2004)  before they could be seen in other racing games for the first time this year – but only for the camera behind the car – super!

Have we made ourselves unpopular with EA, Gameloft, Glu, and the others? No matter, it isn’t big marketing budgets that make the difference between the success and failure of a game on the market, it is you gamers. Ideally, that is how it should be.

In that spirit: Game on!

Your FISHLABS team

Fishlabs has done it again and brought home yet another Airgamer award, this time with Powerboat Challenge™. Our latest mobile game earned 93% from the testers at the leading German online magazine for mobile games. We now also have a hit in the sports mobile games category among the top 5 mobile games.

Besides the extraordinarily high-quality graphics and the excellent playability, the folks at Airgamer particularly liked the enormous game depth which Powerboat Challenge has to offer. Airgamer’s summary says, ‘Wet streaks of lightning in 3D with a wealth of variety and an outstanding look!’

The evaluation in detail:

• Graphics: very good
• Sound: very good
• Controls: very good

Pro

• Detailed 3D graphics
• Extensive career mode
• Racy feeling of speed
• Precise controls
• Numerous upgrades

Length of game enjoyment: long

Difficulty level: easy to hard

Dominik Hirsch, mobile phone game tester at Airgamer summarises:

‘Exclusively good marks are rare, but Fishlabs has earned this. The graphics set a new (Java) standard for mobile phones. This is primarily due to the very authentic water depiction and the brilliant feeling of speed. But even in scope and variety, the watery frenzy never compromises, and the style system, boosts, and upgrades will give you the need for speed and gaming!

There’s power in there!’

We have nothing to add to that and would like to thank the folks at Airgamer for this terrific evaluation. You can read the complete test at the following link:
http://www.airgamer.de/handyspiele/test/zeige/powerboat-challenge.html

We are releasing our new 3D mobile game Powerboat Challenge™ somewhat earlier than planned. Starting today, you can get the game for your mobile phone from our website without download fees. Then it’s time to select one of the zany characters with a cool racing boat, and off to the starting line for the first race! Of course, performance will also depend on what sort of mobile phone you are using to play Powerboat Challenge™.

Graphics options also in 3D mobile games

Depending on the performance of the various end devices, mobile games run at differing speeds or in varying quality. In Powerboat Challenge™, the choice is yours. We have taken the quality right to the absolute limit of what is possible for Java mobile games (Java is the programming language that is used for most mobile games). If the game doesn’t run fast enough for you on your mobile phone, you can turn various effects on or off by choosing Options from the main menu and then Graphics. You may be already familiar with this from PC games.

Sufficient performance for 3D mobile games?

Some mobile phones are almost able to match PCs in terms of computing performance. The Nokia N95, for example, has a 3D-chip that allows 3D mobile games to run very well. But for racing games, what matters is high computing power for calculating the 3D physics. This is necessary, for example, to simulate realistic handling of the racing boats. If you have one of the state-of-the-art Sony Ericsson phones, like the K800i, then you are well-equipped. More than just the 3D graphics run very smoothly on those. They also have enough computing power not to lose their oomph even in races against three other boats. Then you can enjoy your Powerboat Challenge™ with all of the water, light, and wave effects.

One final tip: on some mobile phones, Powerboat Challenge™ runs a bit faster if the sound is turned off. So 3D mobile games aren’t quite up to PCs (yet), but you can’t stick a PC in your pocket

Game on!

Your Fishlabs Team

Tags: download, Fishlabs, Games, java, Mobile, powerboat, racing

Go full throttle in Powerboat Challenge™, the new mobile game from FISHLABS! This mobile game isn’t just about speed on the water, it’s also about cool dudes, hot women, cheeky comments, and the right racing style. Both casual players and hardcore gamers will really get their money’s worth.

Choose from four not exactly everyday drivers and their speedboats. The boats differ in looks and, of course, in their handling characteristics, such as top speed, acceleration, and manoeuvrability. But the drivers themselves also have their own personalities and make cheeky comments. Over the course of the game, you will complete different types of races held all around the world. These include lap races against three other boats, elimination races where the last boat in each lap drops out, and solo races against a time target for each course.

But this mobile game isn’t just about speed. The courses are marked by buoys that you have to pass on the correct side and as closely as possible. The closer the better, because then you can ignite the turbo for a short time. But be careful: if you pass a buoy on the wrong side, you will receive a penalty point. If you miss three buoys in a race, you will be disqualified. In addition, you will also get style points for every skilfully rounded buoy. Earn enough style points and tuning sets will be unlocked, that you can then buy with your prize money from the races.

Pimp my boat – the shop has cool gadgets for your racing boat

If you have demonstrated enough style on the course, head for the shop. Choose from among bigger engines, chip tuning, fatter turbos, or extra spoilers for better  manoeuvrability. Of course, looks aren’t neglected either. All the changes to your powerboat are immediately visible and really stand out during the races. Fully equipped, you then start the next race. If you have successfully completed enough races, the next location will be unlocked, where you will have to prove yourself anew against tougher opponents, who naturally have also pimped up their boats.

Mobile game with unbelievable visual effects

This game will blow away everything that’s ever been seen in the field of water racing games on mobile phones. The detailed 3D graphics run smoothly, despite numerous light and particle effects, the environment is even reflected realistically on the surface of the water. And all of that with up to three opponents to make life difficult for you. It’s time to game on your mobile phone like it was a console! Of course, if your phone isn’t one of the fastest, you can reduce the graphics.Overall, around ten hours of fun are waiting for you, before you have played through all the drivers and courses. Don’t let anyone tell you that mobile games are just for casual players and every now and then!