Submitting mobile games to wireless service providers and Web portals is really tricky. We have to create umpteen different versions of our games for the different handsets, hundreds of screenshots in every format and resolution imaginable and come up with marketing texts of varying lengths in German, English, French, Italian and Spanish for each distribution channel. The entire delivery of just one of our mobile games can easily contain 500 files and, even when zipped, be approx. 300 MB. It doesn’t just take a really long time to name and compile all the files for all the supported handsets in all the languages for each wireless service provider, it can also be monotonous - and error-prone - work when it has to be done manually.

Error-free delivery of mobile games with Metaflow

We have recently started using the Metaflow mobile content management system. This software solution is linked with the most important wireless service providers’ databases and Web portals, and we use the system to maintain all our mobile games, screenshots, videos and marketing texts. Now all we have to do is press the proverbial button and we have a complete and correct delivery for any of the distribution channels ready at all times.

Mobile games available quicker for new phone models with Metaflow

But Metaflow can do even more than that; the wireless service providers get new phone models every month and there are hardly any mobile games for them in the beginning. That is because we as the developer get the information from them pretty late. In addition, numerous companies are involved in the subsequent filling of new versions of our mobile games (also known as backfill). This process is also correspondingly protracted and error-prone.

Since Metaflow gets informaiton about new phones directly from the wireless service provider, we now know every day whether a model is available from a certain provider and which models they are. All we then need to do is enter the previously tested version in Metaflow (we get test handsets from the manufacturers before they are released so we can adapt our games ahead of the model launch) and press the button, which releases the mobile game for sale. Everyone benefits from this: you as the gamer because you can get our mobile games faster as well as the wireless service providers and all the other companies that are involved in launching a mobile game. And last but not least, we benefit when our mobile games are immediately available for a brand new phone because we earn more money, which allows us to develop the next game.